Case: Carambola Rentals

The party rental company, Carambola Locações, was tasked with changing the visual identity of an already established brand in the market.

The idea was for this company's identity to be more striking, modern, and delicate.

Through the use of light, watercolor-like elements, it was possible to create an ideal logo for the brand.

Challenge & Solution

The main challenge was to reference the name without making it too obvious or simple.

The idea of an open, watercolor-painted starfruit in the background brought a lot of delicacy and a unique touch to the new visual identity.

By adopting lighter tones, the logo also became more romantic, yet without losing the strength and essence that the brand wanted to convey.

The typography brought uniqueness to the logo. It transformed the ID into something lighter, more modern, and very chic.