The biggest challenge of the operation was realigning well-established processes, almost two decades old, to meet the needs of a successful e-commerce operation. Today we are proud to say that JOSS has a very well-structured online operation and, despite having a network of 4 stores on the coast of São Paulo, has established e-commerce as the main channel for monetizing the brand.

The party rental company, Carambola Locações, was tasked with changing the visual identity of an existing brand. The idea was to make the company's ID more striking, modern, and delicate.

We started working with BOSSA BRASIL two years ago. Based in Santa Catarina, the brand had a physical store and a manufacturing operation for retailers. We were contacted to develop the brand's online operation, ensuring that the wholesale and retail operations didn't cannibalize each other. The brand's success in online retail was so great that they closed their physical store and now operate exclusively online!

To innovate a logo and visual identity that has been in place for years, without losing the essence and symbolism of the brand. After precisely realigning the logo, we transformed the brand image into something more modern, chic, and light!

The brand was developed along with the visual identity and logo. The challenge was to create something memorable in a market with so many competitors. The visual identity was carefully thought out and is applied with care and lightness across all of the brand's media.

The architecture firm De Para was structured around the creation of a visual identity and logo. With striking and elegant elements, it was possible to create a logo, website, and media that conveyed what the company wanted to communicate to its clients.