Case: From For

The architecture firm De Para was structured based on the creation of its visual identity and logo.

With striking and elegant elements, it was possible to create a logo, website, and media that conveyed what the company wanted to communicate to its customers.

The key elements were an Urban Jungle aesthetic, but without losing the company's elegance.

Challenge & Solution

The company's challenge was to bring together references to both the city and nature in a single visual identity.

With the brand identity applied to the media and institutional website, it was a combination that highlighted the company's qualities and differentiators, showcasing it as a modern, unique, and distinctive company.

The logo ended up being a modern mix of cement and foliage, which brought out exactly the desired references.

Based on this logo, this visual identity was applied to each of the brand's media platforms, making this ID distinctive and memorable.