Case : EcoSurf

Padme has a long-standing relationship with the Ecosurf Institute, an organization that has been fighting pollution in Brazil's coastal areas for 20 years.

In this case study, we will show a little about the socio-educational action: #plasticfreebeach in partnership with the Canadian consulate, carried out in Barra do Una - Peruíbe, SP.

Challenge & Solution

In this project, we were responsible for the online and offline communication of the campaign. The first step was to create the campaign identity that would be used in the communication materials and to create an online dissemination plan.

After client approval, all graphic materials used in the in-person activities were produced, and the Ecosurf tutoring team began the circuit of free lectures and workshops in schools in Barra do Una.

In parallel, we secured several partnerships to support the initiative, most notably with our client JOSS, who sponsored the t-shirts for the volunteers.

The project was a success! We assisted in developing the script for the project presentation video and in developing the final report, where we analyzed several online and offline performance KPIs, generating insights based on the data collected. The report was presented directly to the Canadian consulate.

João Malavolta - Executive Director Ecosurf