Case: My Personal Joy

The brand Minha Joy Particular is an offshoot of the B2B brand Joy Mimos.

Minha Joy Particular is a physical store with decorative objects that follows the visual identity of Joy Mimos itself.

The brand was created at the request of customers who wanted to purchase the decorative items available at Joy Mimos for their homes and as gifts for family and friends.

Challenge & Solution

The biggest challenge in creating Minha Joy Particular was following the same principles and visual identity as the Joy Mimos brand, but with its own unique features so that customers could differentiate between the two brands.

The same tones and typography were then used, but with marked differences in the application of elements and the overall assembly of the logo.

The brand has been extremely well-received by existing Joy Mimos customers and is gaining recognition from new customers in this market segment.