Case : Saultz

Saltz is a new brand in the beachwear category, whose distinguishing feature is the sustainability of its garments and packaging.

The creation of the logo and visual identity was extremely significant in order to represent every aspect of the brand.

Every detail applied to the logo symbolizes the essence of the brand through colors and symbols.

Challenge & Solution

The challenge for the Saltz brand was to create a logo that represented sustainability, sand, sea, and femininity.

By combining typography, gradient tones from beige to blue, and floral elements, it was possible to create a logo that represented each fragment and delicacy of this new brand.

The brand's tags are made from seeds, so they can be planted; every detail of the brand is designed sustainably and to bring lightness to customers.