An organization that has been fighting pollution in coastal areas of Brazil for 20 years. We will show a little about the socio-educational action: #praialivredeplástico (Plastic-Free Beach) in partnership with the Canadian consulate, carried out in Barra do Una - Peruíbe, SP.

The main challenge was to reference the name without being too obvious or simple. By using lighter tones, the logo also became more romantic, yet without losing the strength and essence that the brand wanted to convey.

Working with Dcorai began two years ago, and it was a completely different operation from what we usually see. The brand was formed based on a national dropshipping operation, forming partnerships with national suppliers to handle the production and logistics of the pieces. Design, branding, UX, and trend conceptualization work was carried out to bring this project to life.

The brand was developed along with the visual identity and logo. The challenge was to create something memorable in a market with so many competitors. The visual identity was carefully thought out and is applied with a light touch across all of the brand's media.